Feedback is a gift, or so that's what Kristina & Shelby tell us in this week's episode on dealing with negative feedback as a business. Reviews reign supreme in the online marketplace so right or wrong business owners must care and act swiftly to learn from every review they get. Whether it's a mistake on your part or a misunderstanding by the customer, it's on you as a business owner to find the solution or drop the battle altogether. In this week's episode we share stories of how we have dealt with some unique customer feedback and encounters